Climate change data is always available, what is crucial is being able to convert it into a message

Crucial, complex and data-heavy reports like the recently released Intergovernmental Panel on Climate Change (IPCC) do not seem to be helping with communication either. A 2021 US-based study found that many terms and phrases such as ‘mitigation’, ‘carbon neutral’, and ‘unprecedented transition’ mentioned in these reports are “too technical” and “unfamiliar.” Even these terms’ explanations in reports are “too wordy” and “full of jargon,” the study found. What’s even more worrying is that over the years, these reports communicating climate change have become more difficult to read, as a 2015 linguistic analysis found after analysing published reports between 1994 and 2014. Seen in this light, journalists and media houses become front runners for creating awareness by telling tales of the current climate crisis in a language that can be understood, empathised with, and acted upon.

Read More: https://thebastion.co.in/politics-and/environment/climate-change/a-little-less-climate-science-a-lot-more-climate-communication

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